Today, privacy is everyone’s concern and Prime Travel and Tourism along with its brand name Hermes Retreats is committed to protecting your online booking experience. In general, we use information we collect from you to process orders and to ensure the best online booking experience. The following information details what information is collected, how it is protected, and how it is used.

Information collection and use
We are responsible for the processing of any personal information you provide to www.primetravelshop.com (the ‘Website’). We take our responsibilities regarding the protection of personal information very seriously. This policy explains how we use personal information that we may obtain about you. By using our Website you consent to this use.

Why do we need your personal information?
When you use services provided on this Website you will be asked to provide certain information such as your name, contact details, and/or debit/credit card details. We will store this information and hold it on computers or otherwise. We will use this information in the following ways:
• To fulfil our agreement with you, including processing your flight, sending you your itinerary, or contacting you if there is a problem with your reservation.
• To register you with our Website and administer our Website services where you have registered to receive these. You can unsubscribe from these services at any time (see Choice/Opt-out below);
• To administer any contest or other promotional offer you may enter and notify winners;
• To answer any queries which you may send to us by e-mail;
• For crime prevention and detection; and
• For direct marketing purposes, as set out in detail below.

How do we use your personal information?
Information you provide or that is obtained by us will be used by us to enable us to review, develop and improve the services which we offer and provide you and other customers (via mail, email, telephone or otherwise) with information about new products and services and special offers we think you will find valuable. We may also inform you about new products and services and special offers of selected third parties. We also offer e-mail newsletters which contain special offers, sales and information of interest on specific travel and leisure areas. You may select from a list of newsletter categories by visiting our registration page. We occasionally make the addresses of those registered to receive a particular newsletter available to our fulfilment partners with offers or information directly related to your area of interest. [If you do not wish your information to be passed to third parties you may opt out on registering to receive the newsletter of your choice].

Who do we share your information with?
We may give information about you as follows:
• to other companies and/or brands in the Prime Travel and Tourism and Hermes Retreats Group;
• to trustworthy third parties that we use for the provision of certain services, such as enabling our customers to book hotels, chauffeurs, hire cars, onward flights or other services quickly and easily;
• to anyone to whom we transfer or may transfer our rights and duties under our agreement with you;
• to customs and/or immigration departments or other regulatory authorities in your country of departure and/or destination in order to comply with the law in those countries;
• to third party organisations involved in credit card authorisation;
• if we have a duty to do so or if the law allows us to do so;
• to our employees and agents to do any of the above on our behalf, now or in the future.
If you choose not to provide certain personal information we request, you will still be able to visit our Website but you may be unable to access certain options or services.

Security
We will take appropriate steps to protect the personal information you share with us. We have implemented technology and security features to safeguard the privacy of your personal information.

Links
Our Website may contain links to other websites. Please be aware that we are not responsible for the privacy practices of websites not operated by us or an entity in the ‘Prime Travel and Tourism or Hermes Retreats Group’. We encourage you to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by our Website.

Correction/Updating of personal information
If your personally identifiable information changes, or if you no longer desire our service, we will provide a way to correct, update or remove your personal information provided to us.

Choice/Opt-out
If you no longer wish to receive promotional materials you may opt out of receiving these communications by emailing us at customerservice@primetravelshop.com or customerservice@hermesretreats.com. If you have registered to receive one of our newsletters, you may change or remove your e-mail address using the option listed at the end of every e-mail newsletter.

Access to your personal information
You have the right to see personal information we keep about you. If you are concerned that any of the information we hold on you is incorrect please contact us.

Transfer of your personal information
In the course of undertaking the activities specified in this privacy policy, we may transfer personal information to countries which do not have data protection laws or to countries where your privacy and other fundamental rights will not be protected as extensively.

Notification of changes
If we decide to change our privacy policy, we will post those changes on our Website so you are always aware of what information we collect, how we use it, and under circumstances, if any, we disclose it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by way of an email. You will have a choice as to whether or not we use your information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

SECURITY
If you do have any concerns we hope that any potential query is answered below, otherwise please feel free to contact us.

What is ‘SSL’?
www.primetravelshop.com uses the powerful SSL (Secured Sockets Layer) technology for secure transmissions. SSL applies 128-bit encryption to provide confidentiality between your computer and www.primetravelshop.com. The definition of encryption is: “… a process for encrypting data to prevent illicit entry into a system… or interception of information as it travels over the network.” That’s why you must use an SSL enabled browser to make a reservation with www.primetravelshop.com. When your data is transmitted over the Internet, it is encrypted at the sending end and then decrypted at the receiving end. All information is kept on a secure server and is protected by a firewall. As an added precaution, the firewall is monitored for security breach attempts.

Do all browsers support ‘SSL’?
Microsoft Internet Explorer versions 4.0 and higher, and other modern popular browsers will support this technology.

How do I know if the connection is secure?
The common standard in the Internet to signal a secure site is a closed lock icon at the bottom of the browser. As long as the lock is displayed closed your information is secure and encrypted to avoid abuse. If you click the secure transaction link and still cannot see the closed lock, the reason may be that the windows in nested in another frame. To make sure you have a secure connection (in Internet Explorer), click the right mouse button on the web page and view the properties menu, then certificates. Then you will see if the connection is secure or not. Another way (in Netscape), click the right mouse button and ‘view frame info’ at the bottom of the text you will see Security information.